THE ORIGIN OF THE NAME 43 IS THE COLLABORATION OF TWO BIRTH DATES, THE OWNER OF THE BUSINESS AND A VERY CLOSE FRIEND TO WHICH HE WOULD CONSIDER FAMILY. THEREFORE, THE USE OF ALLITERATION WITH FOURTY3 FAMILY GOES HAND IN HAND, AS THE OWNER DESIRES A RELATIONSHIP WITH HIS CUSTOMERS THE SAME WAY HE HAS ONE WITH HIS FRIEND. THE DIFFERENT STYLES OF CLOTHING MATCH A RANGE OF LIFESTYLES, NOT PUTTING A LIMIT ON WHO THE BUSINESS WISH TO TARGET, AS WE FIND ROOM FOR EVERYONE. WE STRONGLY BELIEVE PEOPLE SHOULD LIVE LIFE WITH RISK… TO AN EXTENT, IF YOU HAVE AN IDEA YOU ARE PASSIONATE ABOUT YOU SHOULDN’T LET OTHERS DISCREDIT YOUR BELIEF, PROVE THEM WRONG! THIS IS WHAT WE ARE TRYING TO SPREAD WITHIN THE FOURTY3 FAMILY, LIVE LIFE FREELY, LETS BE SUCCESSFUL TOGETHER. WELCOME TO THE FOURTY3 FAMILY.